7 Benefits of Creating a Video for Blog Engagement and SEO
Videos are the most engaging mediums of Digital marketing tools in present times.
Using videos is a surefire way to boost engagement and SEO of your website. Videos also help Establish a Strong Brand Personality and Credibility. It also helps convey your message instantly and reach a larger audience.
Here are 7 reasons why you should add videos to your articles and landing pages.
Transform Your Blog Post into an Engaging Video for NOW
1. Search Engines Love Video
A Web Page with a Video is 53% More Likely to Rank on the First Page of Google. Search engine algorithms are designed to rank videos higher in search results. Search engines like to show content which has better engagement.
A web page which has a video embedded in it is more likely to be shown in search results than those which are completely text based.
2. Video Can Explain Any Topic
Combination of Visuals and Text Make a Complex Topic Easy to Understand.
Explainer and animated Videos can make any complex topic fun and easy to understand. Videos reinforce a concept, are visually stimulating and hold the attention of the viewer.
3. Video Builds Trust
Videos raise your conversion rates by about 80%
Videos bring a Human element to your business and give Your Company a Personality.Videos build credibility and help communicate with the visitors on a deeper level to earn their trust.
4. Mobile Users Prefer Videos
Mobile video consumption rises by 100% every year
Over 75% of all video content is viewed on mobile. According to Invodo, 92% of mobile video viewers share videos. 90% of video views on Twitter come from mobile phones.
5. Video is Easy to Consume
Videos are super easy to absorb and comprehend in much less time
Reading and comprehension takes up time. Videos on the other hand, are super easy to absorb and comprehend in much less time. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
6. Video give great returns on Social Media
92% of users watching video on mobile will share it with others.
Videos are highly engaging and generate a lot of Social Shares bring in tons of traffic to your website. According to G2crowd, Social video generates 1200% more shares than text and image content combined.
7. Videos Can Expand Your Online Visibility
Video amplifies your business reach beyond text based blogs.
A whole new range of platforms and Social networks which were otherwise unavailable open up with Videos. So whether it’s Youtube which is the World’s Second Most Popular Website or Facebook which is the number one Social Network, Videos help you stay ahead of your competition.