Paid Advertising

Targeted Data Driven Advertising to Expand your Reach and Maximize ROI

Paid Advertising put you in front of your potential clients at the moment they are looking out for you. Paid advertising, unlike SEO starts producing almost immediate results allowing you to analyse and tweak your campaigns for better performance.

What is Paid Advertising ?

Saw ads at the top and bottom of search results when ever you search on the internet. There are names of companies which present on the search engine listing, and you pay each time the ad is clicked. With paid advertising, you can target specific geographies, manage keywords and manage your daily spent budget.

Our process: Our marketing specialists will analyse your target market, research optimal keywords, create a results oriented campaigns,create a selection of advertisements,optimise the campaign for the lowest price per click.
We will report monthly on your campaigns success

Our marketing specialists will analyse your target market, research optimal keywords, create a results oriented campaigns,create a selection of advertisements,optimise the campaign for the lowest price per click.
We will report monthly on your campaigns success

Google Adword Setup
$150 Setup Charges

Setup
Campaign planning Campaign planning We'll work with you to establish your target demographic and get your AdWords account ready for your new campaign.
Google Analytics integration Google Analytics integration Linking your AdWords account with your Google Analytics account allows us to gather all the data we need to analyze the success of your campaigns.
Tracking integration Tracking integration Tracking functionality allows us to determine which callers find your site through your AdWords campaign and which callers arrive from other sources.
Keyword research Keyword research We'll compile a long list of keywords for your campaigns to target, each of which will be evaluated based on search volume, competition level and CPC data.
Strategic keyword targeting Strategic keyword targeting We'll select the most relevant keywords and organize them into a series of campaigns and ad groups which will reduce the liklihood that your ads are triggered by unqualified visitors.
Advert copywriting Advert copywriting Not sure how to write an effective advert that catches the eye of prospective customers? Don't worry, we'll write all the copy for your ads for you.

Signup

Adwords ongoing Maintenance
$99/month

Ongoing Management
Monthly Detailed Reporting Monthly Detailed Reporting Each month you'll receive a report detailing the performance of your campaigns. AdWords Pro subscribers will also get additional information about the ongoing strategy and planned adjustments.
Conversion tracking Conversion tracking With conversion tracking, you'll be able to calculate your ROI based on how many new leads and new clients you attract.
Click fraud monitoring Click fraud monitoring Google has a great system for preventing fraudulent activity but occasionally spammers slip through. We'll monitor this and, should it occur, work with Google to get those clicks refunded.
Proactive campaign adjustments Proactive campaign adjustments Your dedicated consultant will proactively check on your campaigns and adjust our strategy based on the data collected in order to improve results.
A/B ad variation testing A/B ad variation testing We'll test ad variations so we can continually improve your click through rate.
Bid and position monitoring Bid and position monitoring We'll keep a watchful eye on your bids and positions to make sure your ads are delivering the best ROI possible.
Keyword-level call tracking analytics Keyword-level call tracking analytics Keyword-level call tracking will allow you to see which keywords are most effective at driving phone calls. This information can then be used to make adjustments to your campaign to attract more qualified leads going forward.
Quarterly phone calls Quarterly phone calls At the end of every 3 months you'll have a conference call with your consultant to discuss the overall effectiveness of your campaigns and your options for moving forward.

Signup

Define Goals

Complete the signup form and indicate your monthly ad budget and goals. We review historical data and develop a clear plan. We ensure value by analyzing CPC, conversion rate, CPA and revenue.

Keyword Research

Extensive Research to find the best Buy keywords for your Campaign. We also analyze all your competitors' AdWords bidding history and recommend the most profitable keywords you're not already buying.

Tracking Setup

Track your campaigns for conversions to ensure optimal utilization of budget for maximum ROI. Explore segments to find the most profitable areas within an account to allocate more budget to the winner keywords.

Landing Page Creation

For a high Conversion rate, landing pages with exceptional User Interface (UI) and User Experience(UX) are a must. Additionally you need well placed Call to Actions. Our team of experienced designers ensure your copy is best-in-class.

Campaign Setup

The right bid is critical. Our automated bidding strategies ensure you are never overpaying. Once we are up and running, Brandheights will monitor, report and refine your strategy regularly.

Campaign Monitoring

We optimize account performance with data-driven improvements. With so many levers working at once to drive your performance, our team will never run out of ways to improve your campaigns. A detailed monthly report highlighting campaign performance, opportunities and areas of improvement will be provided.

Ready to get started?

Having Questions?

Schedule a Call

What about my ad budget?

Your ad budget will depend on your industry, competition, timeline, and goals. It will be paid directly to Google and won't be invoiced by brandheights.

How can I keep track of my campaign performance?

Each month we'll send you a detailed report with information on your campaigns. You can also log into your Google Analytics or Google AdWords account to view data on your campaign performance.

Are landing pages for my campaigns included in this service?

Landing Page design is not included with our default adwords packages. Please visit Landing Page Development for more information and pricing details of our Landing Page design services.

Do you guarantee leads?

We can't make any promises about how many leads you'll receive. There are just too many variables involved for us to make that guarantee. That said, our goal is to drive qualified traffic and leads to your website and we'll ultimately judge the performance of your campaigns based on how much is spent on acquiring a new lead.

Why do you have a 3 month commitment?

Building a successful AdWords campaign takes time. By running a campaign for at least 3 months, we'll have enough data to make the necessary adjustments and calculate an accurate ROI.