Why Pay Per Lead?
Pay-Per-Lead is where companies pay a marketing agency to schedule meetings with prospects rather than engaging with an agency to run a full service marketing lead generation campaign.
Lead generation can help your company attain the best leads by screening prospects and weeding out tire kickers. However, setting up meetings with your prospects can be one of the most time consuming activities in your business. This will require you a lot of time, dedication and effort to be able to gather as many qualified leads as possible.
So Growing your business through pay per lead is a no-brainer. Below are some of the key benefits of our Pay per Lead Generation Services.
1. SPEED UP THE SALES CYCLE
If your salespeople are setting their own leads, they could be using half their time just generating meetings, with only the other half left to close the sale in a face-to-face meeting. Outsourcing the lead generation of the sales cycle makes better use of your time.
2. WORK WITH A QUALIFIED LIST OF PROSPECTS
At Brandheights.com we analyse and prioritize the relevant data so they get directly through to the right people who are interested in your product or service. This is achieved by good planning and understanding of your target market and proposition.
3. INCREASED ROI
Pay per Lead generation ensures that you only pay for results. You don’t have to invest in technological upgrades or hire specialists who claim to produce results.
Good leads with high conversion potential is all you want, and all you’ll be paying for
With an ROI this good, and risks these low, all the time and money you invest into pay per lead will be worth it.
4. SCALE THE NEEDS OF YOUR BUSINESS
Brandheights is able to scale services according to the demands of your business aspirations and budget constraints. If you want to start with a small pool of prospects and gauge the results first before you broaden your outreach, brandheights can scale services up or down accordingly. This aspect is so crucial for so many start-up’s, as cash flow is the biggest killer of start up businesses.
Lead Generation Process
REMOTE TECH SALES TEAM
We’ll assign you an Account Manager (AM). Your AM will:
Provide you with weekly updates. Conduct monthly meetings with you. Consult you on various strategies regarding outbound sales development, specifically designed for tech companies.
Your AM will do a market research to clarify and define the potential of your niche market. That includes creating:
SWOT Analysis — your competitive advantage will shine through and you will know what key features and benefits to focus on when selling. ICP (Ideal Client Profile) — you will understand which markets and companies are your perfect target.
Competitors Analysis — you will know who your basic competitors are. Unique Value Proposition — you will discover what makes you stand out in a sea of tech companies.
OUTBOUND SALES DEVELOPMENT STRATEGY
In this stage, you will receive an actionable plan with a clear end goal. Our tools and methodologies aim at establishing as many leads with decision-makers from companies which fit your ICP as possible.
The plan will include:
Goals and KPIs — clear metrics that will measure the progress of your tech sales goals. Contacts List — companies which fit your ICP and important decision-makers. Sales Cadence — industry-based and company-based, personalized messages, along with best channels to reach targeted contacts.
Your AM will start an outbound sales campaign, which will last till you get the desired number of prepaid leads. It will include:
Outreach — he will interact with targeted decision-makers and companies through various channels (e-mail, social media, etc.).
Generating Leads — he will arrange meetings between you and decision-makers who are interested in your value proposition.
Your AM will analyze the results of each of the sales campaigns. During your monthly meetings, you will discuss key insights and specific feedback.
You can expect to have:
Result Analysis — an in-dept dive into key areas that will boost the performance and effectiveness of the upcoming sales campaign. Monthly Reports — performance presentation of the sales campaign, including insights and actionable market feedback.