What Is Messenger Marketing?
Messenger Marketing is simply the act of marketing to your customers using a messaging app.
You can build a list by attracting new leads, nurture those leads by sending them content and answering their questions, and ultimately convert those leads into new paying customers.
Conceptually, it’s similar to how Email Marketing works. But in practice, Messenger Marketing works much differently than email. It’s much more conversational— with Messenger Marketing people are looking for a conversation that feels 1-1, where emails from most businesses are one to many. Also unlike email (where open and click-through rates continue to decline year after year), Messenger Marketing is actually growing.
Why Facebook Messenger Marketing?
Messenger has become one of the most powerful communication apps of all time. Boasting over one billion monthly active users there is a good chance your target audience are not only on Messenger, but using it everyday.
Facebook has now developed a suite of tools to allow businesses to tap into this audience and advertise through Messenger. This is incredibly exciting and offers a world of opportunities for every business no matter what market you’re in.
Great reasons to use Messenger for Marketing?
We take a marketing approach to designing advanced Messenger solutions that generate stellar results.
Every project is customized to fit the unique needs of your business. We don’t just build bots because it's cool. We're utilizing a new way to solve problems, nurture leads and making it easier for people to do business with you.
Here’s what our Messenger Marketing Process looks like:
Bot Creation and Management
We'll build and implement a lead capture bot that can be used to acquire and nurture new leads.
Here are just few of the many ways in which a bot can be utilized:
Once you get some subscribers, we send them messages. Just as in Email Marketing, there are 2 options:
Send a one-time broadcast
Set up an autoresponder series
There are times when a visitor to your page requires support or has a question which is not answered by the chatbot. In such a case, he could directly connect to Live Help from within the Chatbot. We will provide the visitor Elementary chat support and get Lead details.
All unique, qualified leads are forwarded to your Company through email. We also have the option to automatically transfer data into a repository such as your CRM using Zapier integration.
I accept the Terms and Conditions