- Improved SEO: Starting April 21, 2015, Google Search will be expanding its use of mobile-friendliness as a ranking signal. – GoogleHaving a single responsive website rather than separate desktop and mobile versions avoids the issue of duplicate content, which can negatively impact your search ranking.
- More Mobile Traffic: Statistics show that in the last quarter of 2017, nearly 52% of all global web traffic originated from mobile devices.. Therefore, it’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout.
- Improved User Experience: A responsive website leads to a better user experience. A major factor indicating the quality of user experience is the time they spend on your site. If they find it hard to navigate or use because they’re forced to constantly pinch and zoom, they won’t stay on your website. Improved user experience leads to new customers.
- Better Website Loading Times: Websites that are responsive tend to load faster on all devices, but especially on smartphones and tablets. Thanks to responsive images and fluid grids, it takes significantly less time for a page to load, which has a direct impact on the duration of your user’s visit. According to research, 53% of mobile visitors will abandon a site if pages take longer than three seconds to load. The same research shows that websites that load fast benefit from more time spent on site as well as improved conversion rates.
- Higher Conversion Rates: More time on your site and lower bounce rate are good first steps to improving your visitor’s user experience and building trust. That improved user experience and trust lead to better conversion rates.