What Is Messenger Marketing?
Messenger Marketing is simply the act of marketing to your customers using a messaging app.
You can build a list by attracting new leads, nurture those leads by sending them content and answering their questions, and ultimately convert those leads into new paying customers.
Conceptually, it’s similar to how Email Marketing works. But in practice, Messenger Marketing works much differently than email. It’s much more conversational— with Messenger Marketing people are looking for a conversation that feels 1-1, where emails from most businesses are one to many. Also unlike email (where open and click-through rates continue to decline year after year), Messenger Marketing is actually growing.
Why Facebook Messenger Marketing?
Messenger has become one of the most powerful communication apps of all time. Boasting over one billion monthly active users there is a good chance your target audience are not only on Messenger, but using it everyday.
Facebook has now developed a suite of tools to allow businesses to tap into this audience and advertise through Messenger. This is incredibly exciting and offers a world of opportunities for every business no matter what market you’re in.